washington d.c. – Did you live certified seafood Again? It’s a question Aquaculture Stewardship Council (ASC) and Sushi maki restaurants will be asking customers across the Miami area this fall as part of a multimedia consumer awareness campaign promoting the benefits of eating responsibly farmed seafood.
Launching in late September and running through October – National Seafood Month – the non-profit organization and national sushi chain will host the first-ever “Sushi Maki Certified Seafood Experience”, featuring an array of activations aimed at creating greater awareness, understanding and interest in modern aquaculture and responsibly farmed, ASC-certified seafood.
As the world’s leading certification program and label for farmed seafood, ASC works with consumers, farming communities and environmentally conscious companies like Sushi Maki to ensure the highest standards are met, from farm to fork. Sushi Maki has been the award-winning premier name in sushi in Greater Miami since 2000, serving innovative, premium seafood dishes at 24 locations, including full-service restaurants and sushi shops at grocery stores and convenience stores. popular universities.
The Sushi Maki Certified Seafood Experience will include:
· A September 21 launch reception at Sushi Maki’s flagship restaurant at Bay Shore Landing Marina in Coconut Grove, Florida, where a celebrity chef will serve a menu of ASC-certified dishes.
Presentations will include:
§ ASC’s “New Way to Seafood” story: showing how new technologies and innovations in aquaculture can better ensure that seafood is what it claims to be and that the environment in which seafood has been raised has been preserved.
§ The benefits of seeking seafood products certified through ASC’s Sea Green label.
§ An overview of Sushi Maki and ASC activities throughout National Seafood Month.
- A special menu at its seven Sushi Maki restaurants from kick-off through October to celebrate its certified seafood.
· Within the restaurants, interactive media will be displayed with more information on the certification and the ASC label.
· A QR code will attract guests to fun digital activities that monitor their certification knowledge and earn restaurant discounts and other prizes.
· Special offers and activations at Whole Foods Sushi Maki locations, also from launch until October.
- University activations at FIU, University of Miami and Nova.
“As the first sushi chain in North America to offer certified responsible seafood, we are especially inspired to partner with ASC on this experience,” said Abe Ng, CEO of Sushi Maki. “Preparing ASC-certified seafood not only increases the credibility and trust of our customers, but allows Sushi Maki to attract and retain passionate and talented team members who are as committed to improving the planet as we are. Whether it’s how they eat or where they work, our community wants to be part of a more sustainable world, and we’re excited to add a new dimension to our restaurants with this promotion.
“Sushi Maki’s commitment to sourcing ASC-certified seafood sets them apart as a leader among sushi restaurants in the United States, which are often left out of the sustainable seafood conversation,” said Kathleen McDavitt, ASC’s US Market Development Manager. “We applaud their continued efforts to increase consumer understanding and appreciation of responsibly farmed seafood in general, and ASC-certified seafood in particular. We look forward to launching a series of exciting fall activities that will take this awareness even further. »
About the Aquaculture Stewardship Council
Since 2010, ASC has created and applied the world’s strictest combinations of standards for:
- Improve the quality and safety of farmed seafood products.
- Ensure the integrity of the supply chain from farm to store.
- Provide the most complete transparency through public disclosure.
- Protect the environment, workers and communities.
It’s the best way to ensure that the seafood you buy is what it says it is. For more information, visit https://asc-aqua.org/.
About Sushi Maki
Founded in 2000, Sushi Maki is the award-winning leader in Japanese cuisine, offering superior dishes and casual atmospheres throughout South Florida. Passionate about providing the freshest, highest quality sushi, Sushi Maki maintains uncompromising standards while putting a modern spin on the traditional sushi experience. Always conscious of the environment, Sushi Maki was the first sushi chain in the United States to achieve Marine Stewardship Council (MSC) certification, sourcing seafood from sustainable fisheries and promoting environmentally friendly harvesting habits. responsible. The company is also certified by the Aquaculture Stewardship Council (ASC), the world’s leading certification for environmentally and socially responsible farmed seafood. With over 20 locations, including restaurants in South Miami, Dadeland, Coral Gables, Palmetto Bay, Coconut Grove, Kendall and Miami International Airport, plus sushi stations at over a dozen Whole Foods Markets , the University of Miami, Nova Southeastern University, Florida International University, Baptist Hospital and Hard Rock Stadium, Sushi Maki has experienced steady growth and achieved significant profitability. True to the company’s mantra of “Spreading the Good”, Sushi Maki has been at the forefront of the sustainable seafood movement, leading to increased environmental involvement and sustainability awareness within the Miami community.