It was the early hours of the morning when the rest of the world was still asleep. A crew of men ignited their engines, let go of the dock ropes, and headed out to sea to collect fresh catch from fishing boats parked hours from shore. Touch Mov and his son were awaiting their return, who were preparing their vendor store for another busy day at the fish market.
A 20-year veteran in the marine fishing industry, Touch Mov has turned the tide for his family from humble beginnings as a traditional fisherman to a well-known marine fishing entrepreneur and one of the world’s largest fruit wholesalers. from sea to Koh Kong. She is one of Amret’s many successful female entrepreneurs.
Q1: Tell us about what you do as a marine fishing contractor
Currently I own two medium sized fishing boats specially designed for shrimp and crab fishing. With 20 commercial fishing vessels under contract at my disposal, I manage to distribute over a ton of fresh seafood every day to the domestic market. I sell a mix of crabs, shrimps, squids and all kinds of national seafood to customers all over the country, ranging from local traders, middlemen, retail stores, restaurants and even commercial processors who import seafood. neighboring countries.
Q2: What factors have contributed to the success of your business?
Variety, availability and quality of my products! Everything comes from local water – all fresh and new, all the time, in the best possible condition.
Normally fishing boats go on 30-45 day fishing missions both in the dry season and up to 6 months in the rainy season, but we don’t wait for their return. To ensure the produce was of the highest possible quality, my husband and his crews would go out to sea every morning to collect fresh new catches from our vessels as well as those we contract with.
As soon as they arrive at the fish market, we immediately pack them and deliver them to our customers across the country. Anything that is left would be sold at a retail price to local traders, and later at a reduced price if not sold out by noon. We want everything to be fresh and new, so we don’t store the products for the next day.
Q3: Can you briefly describe how you became an entrepreneur?
It is a long process that requires a lot of patience and persistence. My journey to becoming an entrepreneur began over two decades ago, when I was just a traditional fisherman who relied on small catches to support my family. I later started trading crabs and sea snails for extra income, which eventually provided me with the funds to invest in my future business years later.
My first breakthrough opportunity came in 2015, when a majority of commercial fishing vessels in Thailand were out of service due to government sea fishing restrictions. There were many boats available at cut prices, so I took this golden opportunity to purchase my first commercial fishing boat, which led me down the path of entrepreneurship.
With my husband commissioning the fishing boat, I focused on starting a small fishing business with special emphasis on the freshness and quality of my products. My business grew dramatically in no time thanks to word of mouth, to the point that I could no longer fulfill orders. I bought another mid-size fishing boat and contracted with local fishing boats to make sure supplies were readily available each day to support customers. At one point, average daily orders hit over two tons, but they dropped significantly to just one ton when the pandemic hit the Kingdom. Hopefully things will improve next year so that I can complete my business expansion plan.
Q4: What is your advice for young women who want to be successful in business?
Business success does not come overnight. It all depends on you and what you believe in. It is the sum of small efforts repeated every day, which require a lot of perseverance and patience. Make the most of what you have and always strive to be better with each passing day. And always be on the lookout for opportunities. Success will come after you!